140 years ago this May 20th, Jacob W. Davis and his partner Levi Strauss were granted US Patent #131,191 which “consists in the employment of a metal rivet or eyelet at each edge of the pocket-opening, to prevent the ripping of the seam at those points.”
And thus the core technology at the root of the timeless cool of the blue jean was born.
Happy 140th anniversary to Levi Strauss & Co.
A girl posing in Levi’s blue jeans. (Photo by Co Rentmeester//Time Life Pictures/Getty Images)
CIRCA 1957: EXCLUSIVE Portrait of American actor Kim Novak sitting in the large open window of a stone house, California. Novak is wearing a low-cut work shirt, jeans and cowboy boots. (Photo by Murray Garrett/Getty Images)
Tony Curtis (1925-2010), US actor, wearing a paid of blue denim jeans, bare-chested as he pulls on a red-and-black plaid shirt, circa 1955. (Photo by Silver Screen Collection/Getty Images)
An advertisement for Levi Strauss & Co’s copper-riveted overalls, circa 1875. The hard-wearing garments were very popular with miners in the American West. (Photo by Hackett/Archive Photos/Getty Images)
UNITED STATES - AUGUST 08: Cowboys rest hands on knees as they await a turn at the rodeo, Ridgway, Colorado (Photo by James L. Amos/National Geographic/Getty Images)
Seven naval officers, four bare-chested, dancing on the beach around a line drawing of a naked woman in red light, in a publicity still issued for the film, South Pacific’, 1958. The musical, written by Richard Rodgers (19021979) and Oscar Hammerstein II (1895-1960), was directed by Joshua Logan (1908-1988). (Photo by Silver Screen Collection/Getty Images)
Click through to see more images of folks in blue jeans…